Great story tellers often need help telling their own stories.

We founded Wayward Creatives Entertainment to incubate and support emerging playwrights, composers/lyricists, producers and theatre companies developing plays, live entertainment and new works of musical theatre.

Whether it is developing distinctive visuals to establish and promote your show’s brand, building awareness and buzz for your production, helping sell tickets for your initial runs (regional, festival, touring or Off-Broadway) and getting the right people to see your show at each step of development, Wayward Creatives is as passionately committed to telling your story as you are.

We are cost-effective and structured to bring in practitioners for the skills you need, when you need them. No more, no less.  


Susan Casserly Griffin

With over 30 years of experience, and a lifetime of achievements in marketing and branding, Susan is channeling her passion to the development and support of the arts, specifically emerging creatives.  Prior to forming the Griffin + Skeggs Collaborative, and its subsidiary Wayward Creatives Entertainment, she served nine years as CMO for the London-based global market research agency, System1 Group (formerly BrainJuicer). Susan has established herself as a highly successful marketing professional, and a mentor to young talent, at companies such as GMI, Material ConneXion, Aberdeen Group and Thomas Publishing as well as entrepreneurial start-ups SoftWatch, and Voyager. She started her career at the American Stock Exchange where she rose to the rank of Vice President.

She currently serves on the board of Musical Theatre Factory, a 501(c)(3) artists' services organization and incubator of new works of musical theatre; Greenbook, an insights and research industry publisher and conference organizer; and was previously on the board of the New York Chapter of the American Institute of Graphic Arts (AIGA). She is a graduate of the Rhode Island School of Design.

Gary Skeggs

Gary’s award-winning work has been widely published both nationally and internationally. A long-standing member of the AIGA, he has served as Vice President of its New York Chapter. Throughout his career, he has worked with major institutions and corporations such as: Amnesty International, AT&T, Bard Graduate Center, System1 Group/BrainJuicer, Bessemer Trust, Burnham Investors Trust, Central Park Conservancy, Credit Suisse, Dow Jones & Company, East 86th Street Association, Fair Isaac, Foundation for Landscape Studies, Fashion Institute of Technology, Financial Security Assurance, Fordham University, Jaguar Cars, Lenox Hill Hospital, Manhattan Country School, Merrill Lynch, NASA, New York Power Authority, Pitney Bowes, Seagram, Sloan-Kettering Cancer Center, South Street Seaport Museum, United Technologies, WebMD and many others.

Gary brings over thirty years’ experience to Wayward Creatives. After holding senior positions at Danne & Blackburn and Richard Danne & Associates – both well-respected corporate design firms in New York City – he founded Skeggs Design in 1995 and Wayward Creatives  in July 2017. He and Susan are also partners in Griffin + Skeggs Collaborative, specializing in strategy driven marketing + design for corporations and non-profits. He is a Magna Cum Laude graduate of the University of Cincinnati’s influential college of Design, Architecture, Art and Planning.